Sometime back some of my friends introduced me to the Lodhradhi Face Mask and they thought I was living under a rock for not already knowing about it. (Bad Beauty Blogger moment I am supposed to be on top of new launches but this missed my radar!). The folks at Royal Indulgence were kind enough to send me this for a review and must appreciate them for their generosity & super fast shipping.
1499 INR for 50 grams
About the Brand:
Royal Indulgence is a relatively new Indian Beauty and wellness brand that claims to provides a true Ayurvedic experience. They also claim that they use soil friendly production methods, that ensures premium quality Ayurvedic ingredients for extracts, oils and powders in their products and create 100% natural formula. It is founded by an Ayurvedic Physician, Dr. Manjusha Manneri from Hyderabad in 2006.
Made from a secret Ayurvedic formula by ancient healers, Lodhradi is uniquely blended from three ingredients Lodhra (reduces fine lines, wrinkles, blemishes), Dhanyaka (destroys radicals, lightens and brightens skin, exfoliates) and Vacha (heals irritation, swelling, pumps oxygen to cells). Within 15 applications your skin can be renewed, looking brighter and healthier, as a result of a nutrition packed skin care regime that this skin repairing pack offers. All you need to do is use it religiously, every alternate day for 30 days! Over a span of three months, you will notice your skin undergoing detoxification with results like:
- Reduced tan and pigmentation
- Reduced appearance of acne, blemishes, and scars
- Reduced appearance of pores and tightness of skin
- Firm and renewed skin with a ‘bouncy’ feel
- Visibly reduced fine lines and wrinkles
- A replenished, radical-free skin cycle making your skin appear lighter, brighter, and ten years younger!
The ingredient list is by far the simplest I have read till date and if you have been a follower you know how happy this makes me.
Lodhra (Symplocos Racemosa) – It is a popular Ayurvedic Herb which is said to help with Acne, Pigmentation and also keeps the skin-tight. Therefore it is popularly seen in many Ayurvedic face packs.
Dhanyaka (Coriandrum Sativum) – Coriander is extremely rich in antioxidants, vitamin C and beta-carotene. Therefore protects the skin from oxidative stress, thus slowing down the ageing process. It allows the skin to retain its elasticity.
Vacha (Acorus Calamus)– said to improves blood circulation and increases oxygen to skin cells and heals skin irritation.
The product comes in a Plastic jar packaging placed in an outer cardboard box. The plastic tub has an airtight seal to keep it from catching moisture. I highly recommend that this be retained to prevent the product from any weather damage. The Packaging design is beautiful but conspicuously similar to another famous luxury Ayurveda Brand. I wish they would eventually do some re-branding & create an original brand language which is reflective of their unique vision.
The face-pack is ocher yellow in colour and has a strong herbal scent. The formula is granular in texture. Before application I mix it with milk as directed, it takes a few minutes for it to transform into a smooth paste. One needs to be careful of the proportion of this mix lest it become too runny and drip over clothes and stain them.
The directions say that this should be used every alternate day. I wouldn’t recommend you do that because the friction created while removing this is way too much exfoliation for the facial skin. And at that frequency it can cause micro bruises on the epidermis. I use acids (see here & here) and have not used a physical exfolient in a while, so keeping that in mind I use this once a week. Also one should remember to not let it dry completely because after that it needs extra scrubbing to remove and that creates even more friction over the face. Also if you let it dry too much it will tug at your skin which isn’t quite pleasant.
The first time I used it I was pleasantly surprised by the instant brightening effect it brought out. The de-tanning effect was immediately noticeable and skin felt refreshed and slightly tingly. It did dry my face to some extent and I felt the need to load up on some moisturizer afterwards. Due to this I would not recommend frequent use of this to folks with dry to very dry skin type.
I have been using this since the past two months and especially when I feel that I need some help with de-tanning. This did not have any perceptible effect on the pigmentation but then again this pigmentation is a result of years of sun exposure and I don’t expect it to go anytime soon. The mask does have some immediately visible results as far as brightening is concerned but the “claim” of looking 10 years younger is quite far-fetched. The brand’s marketing model is to sell 2- 4 jars of this face mask at once with an instruction of using it every alternate day. I am not in agreement with the frequency of use but I am assuming due to the quantity of product they expect people to buy; it is designed to be used over a larger period of time to improve the quality of the skin so I intend to continue using this and write periodic updates.
- Claims to use soil friendly production methods for ingredients.
- Straightforward Ingredient List
- Made in India
- Quick Shipping
- Slightly Drying
- Not easily available offline.
I would recommend this product to folks who are looking for some help in the brightening & de-tanning department and have normal to oily skin because it has a tendency of slightly drying the skin after use. People who are interested in Natural and/or Ayurvedic skincare this should be a good place to begin because it only claims to have three simple ingredients. Despite which I urge everyone to patch test especially in case of natural ingredients.
This is no doubt an expensive product, so to help folks assess if it will work for them or not, the brand is also willing to send samples. So I encourage interested people to make use of this option before placing your order.