Beauty, Product Review, Skin Care

Keep Calm Hyaluronic Acid Serum By Foxtail | Review

In the quest for dewy hydrated skin I have tried many products but some of the best have been Hyaluronic Acid based Serums. The Keep Calm – Hyaluronic Acid Serum is Foxtail’s most popular product with some big claims and I was very curious to test it. The brand sent this to me but the thoughts are my own; and like always keeping it plainspoken.

Bottle of Keep Calm Hyaluronic Acid Serum By Foxtail | Review

Keep Calm Hyaluronic Acid Serum By Foxtail | Review

“Keep Calm- Hyaluronic Acid Serum” is all about hydration & moisture, thanks to its key ingredient Hyaluronic Acid! Read more about why HA is a big deal when it comes to hydrated and healthy skin here. It is further supported with two more skincare super stars – Panthenol and Chondrus Crispus Extract which help boost skin’s resilience against external aggressors and promote even-toned skin.

The Brand

Foxtale was born from the ‘tales’ of women. Started in 2021 it is a D2C brand led by Romita Mazumdar. Claimed to be a startup that was built on the knowledge of the skin types of thousands of women and the challenges they face in their skincare routine. The startup is focused on making every women’s skin healthy with products made with efficacious ingredients.


549 INR  for 3o ml

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A bottle of Keep Calm Hyaluronic Acid Serum By Foxtail

Packaging Design | Keep Calm Hyaluronic Acid Serum By Foxtail

Product Description – Keep Calm Hyaluronic Acid Serum:

  • Keep Calm Hyaluronic Acid Serum provides Deep Hydration With Hyaluronic Acid: Daily Hydrating Serum fights all signs of dehydration to give plumper, tighter and brighter skin with a visible reduction in fine lines and wrinkles.
  • Provides 24-hour Nourishment: Hyaluronic acid, red algae, and aquaporin deeply moisturize skin, while α—Bisabolol reduces redness. Skin looks supple and radiant for 24 hours.
  • Plump & Glowing Skin: With multi-hydrating ingredients, this serum instantly plumps up your skin and keeps it supple and healthy for hours.
  • Reduces Uneven Skin Tone & Dark Patches: This serum effectively reduces uneven skin tone and dark patches, revealing a brighter and more even complexion.
  • Reduces Inflammation & Redness: Enriched with α—Bisabolol known for its soothing and wound-healing properties, this serum reduces redness and irritation in 10 mins.
  • Safe & Ethical Ingredients: Vegan, Dermatologically-Tested, Cruelty-Free, Sulphate Free, Paraben Free, pH 5-5.5.
Ingredient List of the Keep Calm Hyaluronic Acid Serum By Foxtail

Ingredients as listed on the package


Keep Calm Hyaluronic Acid Serum : Aqua, Propylene glycol, D-Panthenol, Betaine, Glycerin (and) Glyceryl glucoside, PEG-40 Hydrogenated castor oil, Phenoxyethanol (and) Ethylhexylglycerin, Chondrus crispus extract (and) Citric acid, 0.4% Sodium hyaluronate, α–Bisabolol, Disodium EDTA

Key ingredients here are Hyaluronic Acid, Panthenol, and Chondrus Crispus Extract.

  • Read details about Hyaluronic Acid here.
  • Panthenol (also called pantothenol) is the alcohol analog of pantothenic acid (vitamin B5), and is thus a provitamin of B5. It is a part of the powerful B-Complex family. It is featured very high up in this product’s ingredient list and is popularly used in skincare products due to its ability to moisturizes, heal and regenerate the skin.
  • Chondrus Crispus Extract, more commonly known as seaweed, is enriched in dense concentrates of essential minerals, amino acids, peptides and vitamins that all plan vital roles in keeping your skin at its healthiest state.

My Experience with Keep Calm Hyaluronic Acid Serum:

Keep Calm Hyaluronic Acid Serum is packaged in an opaque glass bottle with a pipette dispenser for controlled dispensing. This is a thoughtful design element because the consistency of the product is of a thin runny lightweight liquid. It looks and feels premium.

It has no added fragrance which is a great plus point. The smell and texture are very similar to The Ordinary’s Niacinamide 10% + Zinc 1%.

This product is exceptionally lightweight and sinks into the skin in just a few pats. It gives a semi matte finish without stickiness, greasiness or any streaking. Unlike The Ordinary’s Niacinamide it doesn’t ball up, so that was surely a welcome change

After application the skin feels pretty comfortable, not overly laden with a coat of product that often is the case with thicker serums. I have a combination skin type and live in a relatively warmer climate so this serum suffices for my skin type. But folks with extremely dry skin or during the winter this might not feel moisturizing enough.

I generally use a moisturizer and sunscreen on top of this in the mornings while using this in my AM routine. On the days I want to use this in my PM routine I use this after the cleanser toner. This product layers well and in times when I have tried to wear makeup over it the FoundationBB CreamPowder Foundation all sit very comfortably on top.

Texture and Feel of the Keep Calm Hyaluronic Acid Serum By Foxtail

Texture and Feel


  • Gentle & Lightweight Texture
  • Thoughtful packaging.
  • Value for Money


  • Moderately hydrating – wont suffice for dry skin.

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Closing Thoughts

Closing Thoughts -Keep Calm Hyaluronic Acid Serum:

Keep Calm Hyaluronic Acid Serum is a gentle and moderately moisturizing serum. It will work for the younger folks who are beginners in creating a skincare regimen. Mature skin and dry skin will need additional support of moisturizing products because this by itself wont suffice. This is also an ideal formula to add to products like foundation to make it thinner or sheer because it is transparent and very easily absorbed.

If you have tried this I would love to know your thoughts and also let me know the Serums you guys are enjoying. Check out some of the other hydrating products I have tried here & here. Also find me on Instagram and lets discuss Beauty.


10 thoughts on “Keep Calm Hyaluronic Acid Serum By Foxtail | Review

  1. I hadn’t heard of this product before, but I’ve heard so much about hylauronic acid. I would. definitely like to try it, and it is nice to know which one is good to try.

  2. Luna S says:

    I like that it is light weight and gentle on the skin, sometimes my skin can be a bit sensitive so having a softer product is nice. Great review, it sounds like a lovely product and brand.

  3. I’ve seen skin care with hyaluronic acid on social media but had no idea what the benefits are, hydration and moisture is always important, this all sounds great. The rest of the ingredients look amazing as well, what a great product.

  4. Hey!

    I just read your review of the Keep Calm Hyaluronic Acid Serum by Foxtail, and it was really helpful. Your detailed insights on the product’s effectiveness, texture, and overall experience were great. It gave me a clear idea of what to expect from the serum. Thanks for sharing your thoughts!

  5. Beth says:

    Deep Hydration is what I need for my skin. It’s really dry and I may have found the perfect solution. Thank you

  6. Claudia says:

    I ahve a sensitive skin so I need serums that are light and gentle on the skin. This is definitely worth trying.

  7. Sangeetha says:

    I have to say, I’m always on the lookout for effective skincare products, especially ones that provide deep hydration. This Serum sounds really promising with its claims of plumper, tighter, and brighter skin. It’s great to hear that it contains hyaluronic acid, red algae, and aquaporin for intense moisturization and α—Bisabolol for reducing redness.

  8. It’s great to hear that you’ve found hyaluronic acid-based serums to be effective in achieving dewy hydrated skin. It’s also reassuring to know that this particular serum is formulated with additional skincare superstars, such as Panthenol and Chondrus Crispus Extract, to help protect and improve skin health. It’s interesting to learn about Foxtail’s mission and the knowledge they’ve gained from thousands of women’s skin types and challenges. Thank you for keeping your review plainspoken and unbiased. Your insights are truly appreciated!

  9. Jennifer L Prince says:

    Ooh! I need to try this out. I’ve been looking for a product with hyaluronic acid, and this sounds perfect!

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