When you read the title – what did you think of? Tell me your honest answers in the comments. When I first came across Hot Bertaa, I thought it was totally apt because Continue reading
Tag Archives: Alessi

9093 Kettle
In school while studying Architecture & later Industrial Design, my professors could not stop emphasizing on the fact that one’s design needs to solve a problem. Yet the students were expected to do tried and tested design assignments which (of-course) needed to solve a problem. But what is one to do, when there is no problem or better yet, the problem has already been solved in genius ways? After a lot of sweat, blood and tears I learnt the answer to that question – Make it better! Continue reading
Juicy Salif
In my Iconic Design series, today I want to write about a Lemon Squeezer. Yes, you read that right; a banal lemon squeezer has made it on this list! It is none other than the very controversial, yet counted among the major-leagues of modern design, the Juicy Salif. Perhaps the only lemon squeezer that has earned a spot at the Museum of Modern Art, New York.
Before I came across Juicy Salif, I never thought a mundane lemon squeezer could capture my attention and thoughts for so long, but isn’t that the crux of Emotional Design!

Juicy Salif | Image Credit

Juicy Salif | Image Credit
The Juicy Salif lemon squeezer is designed by internationally renowned French designer Philippe Starck for the Italian firm Alessi. Continue reading