This was released in Japanese markets in 2004, and has since become the #1 facial lotion there, with a bottle claimed to be purchased every four seconds! I had heard of this product a few years ago from the OG – Gothamista and since it was sitting in may “Want from Japan” list for a while. I am lucky enough to have friends who travel and are willing to indulge me so that’s how I got my hand on this cult favourite Hydrating Lotion.