In my quest to read more and more labels, some ingredients initially catch my eye and then my ears because they have got the beauty industry buzzing. Niacinamide is one of them. Olay claims it to be the ultimate skincare ingredient and has scientifically proven benefits for both young and old skin. So of course I read copious amounts about it and I have understood that it is something that all of us should start taking seriously.
Niacinamide is claimed to be the ultimate skincare ingredient.