I was in the market for a new conditioner and seeing Ms.Super Consumer finishing product after product from the Organix (OGX) brand with an unwavering loyalty, I thought I should also try something from their inventory so I decided to go for the Renewing Argan Oil of Morocco – Intense Moisturising Treatment.
As a pre-teen I was a part of a local children’s club called Twinkle Club! Twinkle Club organised movies and fairs for children which were super fun (not so much for the accompanying parents!) In one such event, sample size bottles of Ultra Doux shampoo was distributed to the kids. It was the Apricot version that claimed to have a “no tears” formula due to which it was liberally handed out to the kids. My curiosity levels were very (very) high at this age and I decided to test out if the “no tears” claim was any good! After returning home, I took a nice dollop of shampoo, worked it into a nice lather and stuck it into my eyes and guess what the claim was definitely not true!
Fast forward a decade or two, and I see Garnier has reintroduced Ultra Doux shampoo from the 1990s as Garnier Ultra Blends, a part of worldwide relaunch. India has seen a significant rise in the trend of using natural products and so I guess Ultra Doux was repackaged with words like ‘Natural Extracts’, ‘Oils’, ‘Herbs’, ‘Henna’, ‘Paraben Free’ to capitalize on this demand.